1. Welcome! Pre-Reading and Pre-Work Overview 2. Lesson 1: Understand Your Customer Understand your Customer 3. Lesson 2: Identify & Monetize Value Identify and Monetize Value 4. Lesson 3: SMART Objective SMART Objective 5. Lesson 4: Persuasive Selling Model Persuasive Selling Model 6. Lesson 5: Communication Communication 7. Lesson 6: Objection Handling Objection Handling