Transformative sales training with live virtual coaching. Now 100% online.

Edelson helps the world’s top brands sell more and get results through our comprehensive and industry-customizable training programs.
Learn more
Edelson helps the world’s top brands sell more and get results through our comprehensive and industry-customizable training programs.
Learn more
Trusted Globally

12,000 people trained in 86 countries

Reignite
your sales

Our proven frameworks and tools help you deeply understand your customers’ needs and better monetize your solutions—so you can sell more, faster.

Learn from
the best

With over 100 years of collective selling experience, our expert coaches know first-hand what it takes to train your teams from good to great.

Train from
anywhere

Modern and agile as your business, our courses are 100% online, with hands-on virtual coaching sessions that are just as engaging as being together. 

Our Flagship Product

Sales Academy

Forget the theoretical case studies, our flagship training product is a bespoke e‑learning experience that coaches you on your real‑life customer opportunities.

How it Works

woman working sales training

Online Video
Courses

From persuasive selling to the art of negotiation, Edelson delivers our full training curriculum through beautifully‑ produced videos exclusively accessible via our learning portal from your browser.

maria edelson sales training

Live Virtual
Coaching

Setting Edelson apart from other e‑learning programs, our live coaching sessions help you workshop your real‑life business opportunities and receive constructive and actionable feedback from an experienced sales coach in real‑time.

Digital
Workbooks

Each course is accompanied by an interactive digital workbook which includes a variety of activities and content that enhance the learning experience, and give participants exercises they can practice live with their coach.

man working on sales training

Sustainability
Toolkit

Review, reinforce, repeat. Our sustainability kit gives sales executives and managers a set of tools and activities to make our curriculum stick, and retain the lessons you learn long after completing our training programs.

Course Curriculum

Our courses are designed to empower you with insights developed over a century of experience. Here’s our curriculum breakdown for our featured course, Persuasive Selling.
Lesson 1:
Understanding Your Customer
Lesson 2:
Identifying & Monetizing Value
Lesson 3:
SMART Objectives
Lesson 4:
Persuasive Selling Model
Lesson 5:
Communication
Lesson 6:
Handling Objections:
About Us

Edelson’s reputation spans the globe, having effectively trained 12,000+ people in 86 countries.

Founded by Maria Edelson, the trailblazing sales executive who developed Procter & Gamble’s global training program, each of 
our coaches have over 20 years of sales management experience.

Meet your coaches

Maria Edelson P&G

Maria Edelson

  • 30 years as a Sales Executive at P&G
  • 25 years’ experience facilitating & coaching
  • Resides in the US
Bruce Peters P&G

Bruce Peters

  • 36 years as a Sales Executive at P&G
  • 10 years’ experience facilitating & coaching
  • Resides in US
Jane Holstein Fonterra

Jane Holstein

  • 15 years Sales and Line Management
  • 15 years Training and Consulting
  • Fluent in Spanish
  • Resides in Mexico
Mary Mills P&G

Mary Mills

  • 26 years as a Sales Executive at P&G
  • 9 years’ experience facilitating & coaching
  • Resides in US
Paul O'Mahoney News Corp

Paul O'Mahoney

  • 25 years as a Sales Executive
  • 7 years’ experience facilitating & coaching
  • Fluent in French
  • Resides in UK
Rob Wilson P&G

Rob Wilson

  • 30 years as a Sales Executive at P&G
  • 5 years’ experience facilitating & coaching
  • Resides in US
Robin Sharpe P&G

Robin Sharpe

  • 20 years as a Sales Executive at P&G
  • 10 years’ experience facilitating & coaching
  • Resides in UK
Thomas Preiss Singtel Optus

Thomas Preiss

  • 18 years Sales and Line Management
  • 15 years Training and Consulting
  • Fluent in German
  • Resides in Sydney Australia

Find out what makes us tick with articles published on Medium.

From the Blog

Get To Know Edelson

The past year has yielded unprecedented change in our personal and professional lives. This is the story of how a decade-old sales training business built on face-to-face encounters and on-site workshops pivoted to a digital existence to meet our customers’ needs.
Read more
Get To Know Edelson

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